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22x Softer Hair in 1 Wash!

Get your soft hair fix in just 1 wash with the nourishing power of coconut milk and the moisture-retaining benefits of peptides in this gentle, hydrating shampoo. Perfect as a moisturizing shampoo for dry hair, it softens and smooths rough, dry strands while boosting moisture and shine.

Enriched with vitamins, minerals, and fatty acids from nutrient-rich coconut milk, along with amino acids from moisture-locking peptides, this shampoo works to soften hair from the inside out, leaving it smooth, silky, and revitalized. For the best results, complete your routine with Plum Coconut Milk & Peptides Conditioner, Hair Mask, and Serum.

Instrumental study at an independent, expert-graded lab; August 2023.

Features:

• Shampoo that deeply nourishes and hydrates hair
• Infused with rich coconut milk, along with amino acids from moisture-locking peptides
• 22x softer hair from the first wash
• pH balanced to protect hair's natural chemistry.